Social media can help drive awareness, sales, leads, engagement-the list goes on. What information is most relevant in this context? The higher up you go in your company, the more concise your report needs to be. Is this report meant for your boss, your marketing team or VPs?įocus on what’s important to each audience, instead of forcing everyone to dig through a general report to find what’s relevant to their jobs. ![]() When thinking about how to create your social media report, ask yourself the following questions: Who is your target audience? You might need to make multiple reports to suit different audiences or goals. It all depends on the purpose of your report and who your audience will be. ![]() It can be anything from a bare-bones listing of numbers in a spreadsheet to a spiffy slide presentation packed with analysis. What is a social media report?Ī social media report is a document that presents and tracks relevant data about your social media activities. ![]() Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders.
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